5 Reasons Why Marketing to Everyone Will Kill Your Creative Business

Millo, a website dedicated to helping creative service freelancers improve their business practices, published one of my articles on the subject of narrow positioning—contrasting it to the more common practice of casting a wide net. In the article I give five compounding reasons why broad generalist positioning of a firm or freelancer’s capabilities is a self defeating practice. Check it out at Millo and if you’re a freelance designer you might want to subscribe to their email newsletter. There is a real scarcity of good freelance business principles out there, and I’ve found that Millo’s content is usually very helpful, practical, and insightful.

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