Marketing for Creative Entrepreneurs
from freelance to profitable firm
* From the 1988 track by the Swirling Eddies It’s summertime and that means vacation....
In my last article I began to describe how PinPoint Positioning can lead to highly...
How in the world are you supposed to thrive as a freelancer when clients have...
When you think about providing service to your clients, do you ever fear that you’re...
Most creatives get into business out of a passion for their work. Unlike creatives, I’ve...
The last few articles have surveyed important issues creatives should consider when they contemplate growing...
Growing a creative practice is a huge challenge. Especially when, as a creative, you lack...
The growth of a creative practice often happens organically. As work stacks up, more resources...
When creatives find their opportunities increasing, they often end up getting swept up into growth...
There are many reasons creatives end up climbing the ladder from part-time freelancer to full-time,...
If you had a magic time eraser, how many projects or clients would you edit...
Creative entrepreneurs must learn how to plan their projects. You must forecast project stages, schedules,...
When a creative decides to strike out on their own, whether they realize it or...
Imagine how great your creative business would be if you could go back in time...
The idea that a creative entrepreneur would ever go on “Shark Tank” is entirely an...
When a startup founder goes on Shark Tank to seek an investment in their business,...
Last week’s article pointed out how difficult it can be to sell a service, creative...
We’re all trying to figure out how to run our creative businesses in this new...
I recently gave a webinar for the RISD Alumni Relations department called “Managing Your Creative...
Economic crises are no fun. Every creative entrepreneur will be affected differently by the coming...
Managing your creative practice requires the same basic blocking and tackling business skills as managing...
I’m sure you’ve received a bajillion emails this week from every provider you’ve ever used,...
As a creative entrepreneur, you have so many roles to fill and tasks to stay...
You Invest in Gear for Your Creative Work As a creative entrepreneur you have to...
You may have heard about “the long tail” with respect to the digital business models...
Getting your creative practice into solid shape, from a profitability and business perspective is not...
Hashima Island in Japan was once a thriving city. But when the coal mines, which...
Creative entrepreneurs face unique challenges adapting to the business aspects of running a creative start-up....
Creative professionals must master the disciplines of their trade. Graphic designers, for example, are students...
If you don’t have time to read this post (or finish reading it since you’ve...
Creatives often stumble into entrepreneurship. But there some important things to consider before heading down...
When I was transitioning from the start up phase of my web design company to...
I review a lot of creative service firm websites. Sadly, the frequency with which links...
Contending with cash flow can be one of the more frustrating aspects of managing your...
Back in 2104 my wife became very ill. For about six months she did not...
Here’s a sobering rule of thumb. The easier it is to enter into a business...
The book of Ecclesiastes begins, “Vanity of vanities! All is vanity. What does man gain...
Over the 15 years I owned Newfangled, I made the mistake of hiring a salesperson...
