
Do You Need a Project Management Platform?
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing
The creative service business model is most often structured around time and materials. This means your total compensation is capped
In the last episode of 5 Minutes on Creative Entrepreneurship I talked about the maximum earning potential for creative entrepreneurs.
Creative entrepreneurs dread downtime. If you bill by the hour, and especially if you also have fixed staff expenses, a
The summer is quickly coming to a close, I hope you were able to take some well earned time off,
* From the 1988 track by the Swirling Eddies It’s summertime and that means vacation. In fact, I’m heading out
The creative service business is made up of two main parts. Creativity and service. Yeah, obvious, I know. But the
Very few creatives launch their practices planning to cash out with a big exit down the road. This is one
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even
Back in episode 23 I talked about how marketing is a marathon, not a 100 yard dash. I’ve been thinking
The best approach for marketing a creative practice involves PinPoint Positioning followed by a consistent content strategy. The long-term benefits
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms
When you think about providing service to your clients, do you ever fear that you’re being regarded as a mere
Most creatives get into business out of a passion for their work. Unlike creatives, I’ve never met other entrepreneurs looking
Over the past few episodes we’ve charted the course for growing a creative practice. And we’ve considered growth in the
Last week I discussed the key decision about hiring your first overhead role—and whether that should be a client facing
When your creative practice takes off, delivering more work than you can handle, your most natural inclination will be to
As creatives begin to build up a client base, and demand for their work starts to grow, we inevitably face
The last few articles have surveyed important issues creatives should consider when they contemplate growing their firm. Most importantly, you
This past year has been tough on many small businesses. Certain sectors of the economy were entirely shut down overnight.
Growing a creative practice is a huge challenge. Especially when, as a creative, you lack business training. Learning on the
Delivering professional creative services involves at least two parties, the creative and the client. A successful project requires both parties
The growth of a creative practice often happens organically. As work stacks up, more resources are brought on to help.
Creatives work hard for their money. And not just in the studio. It takes a lot of work just to
When creatives find their opportunities increasing, they often end up getting swept up into growth rather than building a firm
There are many reasons creatives end up climbing the ladder from part-time freelancer to full-time, from solo-practices into small firms,
If you had a magic time eraser, how many projects or clients would you edit out of your history? A
Back in my art school days I took dozens of classes in drawing, painting, and design. We studied our craft
Creative entrepreneurs must learn how to plan their projects. You must forecast project stages, schedules, and time requirements. Success in
Last week we evaluated some important issues when considering the formation of a business partnership. This is a common path
When a creative decides to strike out on their own, whether they realize it or not, they enter into the
As we’ve been running our thought experiment, imagining what it might be like to present our creative practices on Shark
Imagine how great your creative business would be if you could go back in time and adjust all your pricing
Some creative entrepreneurs enjoy the freelance life. They like working alone, and know that they are not cut out to
The idea that a creative entrepreneur would ever go on “Shark Tank” is entirely an imaginary thought experiment. Venture capital
When a startup founder goes on Shark Tank to seek an investment in their business, the primary motivation always relates
Last week’s article pointed out how difficult it can be to sell a service, creative or otherwise. The service-based sales
We’re all trying to figure out how to run our creative businesses in this new normal. Learning how to adapt—and
I recently gave a webinar for the RISD Alumni Relations department called “Managing Your Creative Practice in a Crisis.” The
Economic crises are no fun. Every creative entrepreneur will be affected differently by the coming downturn, but our industry as
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my connections on LinkedIn to let
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities for click funnels, drip campaigns,
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing and customer relationship management, all
Your creative practice’s growth is fueled by marketing, but in order to achieve a balanced, sustainable, and profitable practice you may need help with other aspects of managing your business.
If you need help with a single issue business problem, whether marketing, financial, managerial, or any other aspect of running your business, we’re here to help!
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