Marketing for Creative Entrepreneurs
from freelance to profitable firm
In my last article I argued that we desperately need accurate time data in order...
According to Einstein time is relative. But unless you’re planning on traveling at the speed...
Creative entrepreneurs must learn how to plan their projects. You must forecast project stages, schedules,...
Imagine how great your creative business would be if you could go back in time...
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs....
Marketing is hard work, and it’s costly. Of course, when we measure those costs against...
Getting your creative practice into solid shape, from a profitability and business perspective is not...
Creative professionals must master the disciplines of their trade. Graphic designers, for example, are students...
If you don’t have time to read this post (or finish reading it since you’ve...
I review a lot of creative service firm websites. Sadly, the frequency with which links...
There are many benchmarks that can be helpful for monitoring your creative service firm’s health....
Back in 2104 my wife became very ill. For about six months she did not...
The book of Ecclesiastes begins, “Vanity of vanities! All is vanity. What does man gain...
In my post Time, A Nonrenewable Resource I pointed out how tracking time is fundamental...
Back in 2000, one of my employees at Newfangled produced a Gantt chart of our...
Whether you’re a freelancer or an agency principal, setting your firm’s target hourly rate is...
