How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my
Category: Minutes
Episode 96: The Mechanics of Time Reporting
Managing time is essential for creative entrepreneurs since our services are so often sold by time and materials. Becoming accurate
Episode 95: Time Warps that Distort Your Business
Humans have an interesting relationship to time. While the clock ticks by at a perfectly constant rate, our experience of
How to Interpret the Language of Time
In my last article I argued that we desperately need accurate time data in order to correct our faulty and
Time is a Truth Teller
According to Einstein time is relative. But unless you’re planning on traveling at the speed of light anytime soon, time
Episode 71: Managing and Maximizing Your Time Resources
Do you maintain a budget for your personal or business expenses? One of the keys to effective budgeting is to
Are You Budgeting Your Time?
Creative entrepreneurs must learn how to plan their projects. You must forecast project stages, schedules, and time requirements. Success in
How to Perfect Your Pricing
Imagine how great your creative business would be if you could go back in time and adjust all your pricing
Episode 54: Maximizing Your Marketing Hours
In our last episode we broke down all the overhead hours that we must spend working on our businesses rather
Episode 53: Where to find the time?
Running a business, especially a creative business, is hard work. Whether you’re a freelance solo-preneur, or the owner of a
Why I Wrote A Book on Creative Entrepreneurship
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs. I’ve been on the trail
Counting the costs of your marketing program
Marketing is hard work, and it’s costly. Of course, when we measure those costs against the cost of not marketing,
Episode 29: Making Use of Your Time Data
As you keep track of all the time you spend in your work, everything from the work itself, to your
Episode 28: Learning to Live with the Ticking Clock
In order to make the best use of our time we have to budget it, just as we do our
Episode 27: Managing Your Most Precious Resource – Your Time
We generally keep better tabs on our money then our minutes. But really it should be the other way around.
Episode 17: Surveying the Creative Entrepreneurship Landscape
Over the past 16 episodes we’ve taken a flyover of the five main subjects that structure this podcast—money, minutes, marketing,
Find breathing room by avoiding the perils of perfectionism
Getting your creative practice into solid shape, from a profitability and business perspective is not easy. Any way you slice
“I don’t have time to market,” is not an excuse. It’s a symptom.
Do you struggle to find time to market your creative practice? Well you’re not alone, finding the time to market
Episode 7: Client Service: Death by a Thousand Cuts?
The creative service business is, after all, a service business. You’re not collecting orders and shipping products, you’re delivering your
Episode 6: Does Time Tracking Kill Creativity?
Mastering the business of creative entrepreneurship depends on maintaining complete and accurate time records. But the deeply engaging “creative zone”
Episode 5: Data More Valuable Than Gold
When was the last time you completed a project at or under budget? Is hitting that target a regular pattern
Episode 2: Hours Expire by the Minute
The typical revenue model of a professional services firm is hourly billing. Understanding the liability of the time and materials
Episode 1: Introducing 5 Minutes on Creative Entrepreneurship
This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts,
Disregarded Disciplines of the Design Trade
Creative professionals must master the disciplines of their trade. Graphic designers, for example, are students of form, composition, color, type,
No Time to Read This Post?
If you don’t have time to read this post (or finish reading it since you’ve already started) you really should
5 Ways to Kill Your Design Firm
I review a lot of creative service firm websites. Sadly, the frequency with which links to a design firm website
Taking Your Creative Startup’s Vitals
There are many benchmarks that can be helpful for monitoring your creative service firm’s health. But here’s one easy self-diagnostic.
The Wall Between Control and Communication
Back in 2104 my wife became very ill. For about six months she did not have the muscle strength to
Unprofitability: Striving After The Wind
The book of Ecclesiastes begins, “Vanity of vanities! All is vanity. What does man gain by all the toil at
The Details of Tracking Time
In my post Time, A Nonrenewable Resource I pointed out how tracking time is fundamental for getting a grip on
Time, A Nonrenewable Resource
Back in 2000, one of my employees at Newfangled produced a Gantt chart of our typical web design process. It
What’s Your Real Hourly Rate?
Whether you’re a freelancer or an agency principal, setting your firm’s target hourly rate is a crucial decision. While I