
How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my
Managing time is essential for creative entrepreneurs since our services are so often sold by time and materials. Becoming accurate
Humans have an interesting relationship to time. While the clock ticks by at a perfectly constant rate, our experience of
In my last article I argued that we desperately need accurate time data in order to correct our faulty and
According to Einstein time is relative. But unless you’re planning on traveling at the speed of light anytime soon, time
Do you maintain a budget for your personal or business expenses? One of the keys to effective budgeting is to
Creative entrepreneurs must learn how to plan their projects. You must forecast project stages, schedules, and time requirements. Success in
Imagine how great your creative business would be if you could go back in time and adjust all your pricing
In our last episode we broke down all the overhead hours that we must spend working on our businesses rather
Running a business, especially a creative business, is hard work. Whether you’re a freelance solo-preneur, or the owner of a
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs. I’ve been on the trail
Marketing is hard work, and it’s costly. Of course, when we measure those costs against the cost of not marketing,
As you keep track of all the time you spend in your work, everything from the work itself, to your
In order to make the best use of our time we have to budget it, just as we do our
We generally keep better tabs on our money then our minutes. But really it should be the other way around.
Over the past 16 episodes we’ve taken a flyover of the five main subjects that structure this podcast—money, minutes, marketing,
Getting your creative practice into solid shape, from a profitability and business perspective is not easy. Any way you slice
Do you struggle to find time to market your creative practice? Well you’re not alone, finding the time to market
The creative service business is, after all, a service business. You’re not collecting orders and shipping products, you’re delivering your
Mastering the business of creative entrepreneurship depends on maintaining complete and accurate time records. But the deeply engaging “creative zone”
When was the last time you completed a project at or under budget? Is hitting that target a regular pattern
The typical revenue model of a professional services firm is hourly billing. Understanding the liability of the time and materials
This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts,
Creative professionals must master the disciplines of their trade. Graphic designers, for example, are students of form, composition, color, type,
If you don’t have time to read this post (or finish reading it since you’ve already started) you really should
I review a lot of creative service firm websites. Sadly, the frequency with which links to a design firm website
There are many benchmarks that can be helpful for monitoring your creative service firm’s health. But here’s one easy self-diagnostic.
Back in 2104 my wife became very ill. For about six months she did not have the muscle strength to
The book of Ecclesiastes begins, “Vanity of vanities! All is vanity. What does man gain by all the toil at
In my post Time, A Nonrenewable Resource I pointed out how tracking time is fundamental for getting a grip on
Back in 2000, one of my employees at Newfangled produced a Gantt chart of our typical web design process. It
Whether you’re a freelancer or an agency principal, setting your firm’s target hourly rate is a crucial decision. While I
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my connections on LinkedIn to let
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities for click funnels, drip campaigns,
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing and customer relationship management, all
Your creative practice’s growth is fueled by marketing, but in order to achieve a balanced, sustainable, and profitable practice you may need help with other aspects of managing your business.
If you need help with a single issue business problem, whether marketing, financial, managerial, or any other aspect of running your business, we’re here to help!
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