Specialized Website Strategy and Support for Creative Entrepreneurs

Category: Positioning

Why Creatives Can’t Afford to be Generalists

There are two reasons creatives follow the path of the generalist: an innate appetite for exploration, experimentation, and discovery, and the fear of missing out on opportunities. But creatives of all people can’t afford to be generalists.

The Sharp Edge of Positioning

“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps one to succeed.”Ecclesiastes 10:10 “Give me six