Hustle and Grind or Humble and Grow?
There are two distinct avenues you can follow in developing your creative practice. The most trafficked avenue is Hustle and Grind. But the more scenic,
There are two distinct avenues you can follow in developing your creative practice. The most trafficked avenue is Hustle and Grind. But the more scenic,
Sometimes when venture capital investors listen to pitches from a founder a product really wows the investors. They clearly see the value of the product.
When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must be the foundation of all
In a previous article I provided strategies for building and keeping marketing habits. A good half of those habits involve content creation that validates and
One of my favorite business books is called Selling the Invisible by Harry Beckwith. The subtitle is “A Field Guide to Modern Marketing.” Of course,
Many creatives grapple with a common issue referred to as “the cobbler’s child conundrum”. The excuse used to explain why their websites aren’t working optimally,
There are two reasons creatives follow the path of the generalist: an innate appetite for exploration, experimentation, and discovery, and the fear of missing out on opportunities. But creatives of all people can’t afford to be generalists.
In my early years as a creative entrepreneur I tried all manner of tactics to market my firm: print ads, online ads, mailers, cold calls,
When a fine artist goes into the studio to paint, their first thought is not likely to be sales. Only after creating their work does
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps one to succeed.”Ecclesiastes 10:10 “Give me six
Over the 15 years I owned Newfangled, I made the mistake of hiring a salesperson more than once. The idea of a dedicated employee whose
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps
As technology matures, the burden of custom code increasingly shifts away from the end consumer. In the early
No matter how simple a website may be, their amazing capabilities are made possible by platforms built on