Strong Marketing Gives You Control
Maintaining a pipeline full of opportunities is essential for running a successful and profitable creative practice. The continual flow of work is vital to your
Maintaining a pipeline full of opportunities is essential for running a successful and profitable creative practice. The continual flow of work is vital to your
Farmers don’t till soil, plant seed, and fertilize their fields hoping that if they have enough luck they might get a crop. A harvest is
Sometimes when venture capital investors listen to pitches from a founder a product really wows the investors. They clearly see the value of the product.
When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must be the foundation of all
In a previous article I provided strategies for building and keeping marketing habits. A good half of those habits involve content creation that validates and
There are two reasons creatives follow the path of the generalist: an innate appetite for exploration, experimentation, and discovery, and the fear of missing out on opportunities. But creatives of all people can’t afford to be generalists.
In my early years as a creative entrepreneur I tried all manner of tactics to market my firm: print ads, online ads, mailers, cold calls,
When a fine artist goes into the studio to paint, their first thought is not likely to be sales. Only after creating their work does
In a previous post on positioning I made the case for how sharp, narrow positioning makes all the difference for creative practice marketing and profitability.
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps one to succeed.”Ecclesiastes 10:10 “Give me six
Over the 15 years I owned Newfangled, I made the mistake of hiring a salesperson more than once. The idea of a dedicated employee whose
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps
As technology matures, the burden of custom code increasingly shifts away from the end consumer. In the early
No matter how simple a website may be, their amazing capabilities are made possible by platforms built on