PinPoint Positioning Makes Marketing Work

Marketing your creative practice is only as effective as your message is targeted. You have to identify your audience, tailor your message to their specific needs, and demonstrate your ability to solve their unique problems. 

That’s why, before we build out your campaign, generate content, and reach out to prospects, our marketing program begins with a PinPoint Positioning workshop.

If you’re ready to find great clients that will pay you what you’re worth, your first step is to establish a narrow marketing positioning statement by answering these three key questions: what do you do, for whom do you do it, and how does it benefit them?

PinPoint Positioning Resources

We’ve selected our best articles and podcast episodes on narrow positioning to gear you up for your journey.

Crafting the Perfect PinPoint Positioning Statement

The words you choose to market your creative practice will have a huge impact on the effectiveness of your efforts. So choose carefully!

How PinPoint Positioning fuels content creation

Many creatives give up on their content strategies because they struggle to find new ideas to write about—that’s a recipe for giving up.

Practical, Tactical Marketing for Creative Entrepreneurs

If all you have is 20-30 minutes a day for marketing, spend it on LinkedIn. It’s by far the most productive marketing activity you can cultivate.

The Sharp Edge of Positioning

The sharper your positioning, the easier it becomes to find clients who will value your specific expertise and therefore pay you more for your efforts.

Creative Startup Branding: Time to Hang Up the Beret

Artists need to “paint pictures” about themselves—they need to build their persona, their brand—as much as they need to put paint to canvas.

Why creatives can’t afford to be generalists

Generalists must be a Jack-of-all-trades, and master of none. While that might be feed your creative appetites, it comes at the high cost.

Episode 9: The Terrifying Path of Narrow Positioning

Once you know what you do, who you do it for, and how it specifically benefits your prospects, everything gets easier, and more effective.

Episode 10: Be More Like Leonardo

Can creatives adapt or even thrive if we surrender, and take the proven path of narrow positioning? Yes, we can be more like Leonardo…

Episode 25: Is Your Positioning Listable?

When everyone is a target, no one is—at least as far as building an actionable list of prospects goes.

Episode 26: Tools of the Prospecting Trade

As a busy creative professional, finding the time to stay in touch with prospects can seem overwhelming.

Are you ready to take the struggle out of finding new clients?