for creative entrepreneurs

PinPoint Positioning Workshop

Our Marketing Mastery for Creative Entrepreneurs Course builds on the foundational principle of PinPoint Positioning. The course explains this key concept in detail, provides several examples of great positioning statements, and walks you through the process of formulating a a PinPoint Positioning statement for your creative practice. 

Getting your positioning right will determine the level effectiveness of everything else you do to after that to market your practice. So getting it right is of paramount importance. That’s why we offer our personal, consultative PinPoint Positioning Workshops for creatives who complete the course.  

PinPoint Positioning Workshop

$ 2,400
  • Two ninety minute one-on-one sessions with Eric Holter
  • Expert analysis and critique of your PinPoint Positioning
  • Guidance in crafting your final succinct statement
  • Guidance in testing your PinPoint Positioning using LikedIn search filters
  • Suggestions for next step implementations in your content strategy

Let’s Get Started!


PinPoint Positioning answers these three key questions about your creative practice…

  • WHAT YOU DO: Focus on one, or a few related services (horizontal positioning)

  • FOR WHOM YOU DO IT: Focus on one industry or problem (vertical positioning)

  • HOW IT BENEFITS THEM: Clearly articulate how your experience benefits your clients


  • Craft content that’s compelling to your audience
  • Find and connect with your prospects
  • Continually improve strategic insight and impact
  • Increase the value you offer and justify higher rates
  • Efficiently solve similar creative problems
  • Make sales a snap

PinPoint Positioning Resources

We’ve selected our best articles and podcast episodes on narrow positioning to gear you up for your journey.

Crafting the Perfect PinPoint Positioning Statement

When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must...

How PinPoint Positioning fuels content creation

Last week’s article provided strategies for building and keeping marketing habits. A good half of those habits involve content creation...

Practical, Tactical Marketing for Creative Entrepreneurs

The key to marketing any professional service is to establish a focused positioning statement that will allow you to demonstrate...

Episode 26: Tools of the Prospecting Trade

Marketing your creative service starts with narrow-positioning. This is followed by crafting content that demonstrates and validates your message. Then...

Episode 25: Is Your Positioning Listable?

The ability to easily build a targeted list is a key test of whether or not your positioning is narrow...

Why creatives can’t afford to be generalists

There are two powerful reasons why most creatives follow the path of the generalist. First, we have an innate appetite...

Episode 10: Be More Like Leonardo

Creatives don’t like repetition, we want—well, to be creative, to invent, to explore, to experiment. And so we resist the...

Episode 9: The Terrifying Path of Narrow Positioning

There is something in the creative heart that resists the idea of limits, or long-term repetition. We want to explore,...