They don’t teach marketing in art school
We know how hard it is to adapt to the marketing and business realities of running a creative practice. Not only do most creatives lack formal business training, there’s something about the artistic mindset that makes it hard to stop creating and start focusing on essential business functions, particularly marketing.
As tempting as it may be, creatives entrepreneurs can’t afford to ignore the critical discipline of marketing their practice. HOLTER Marketing will guide you down the path to a profitable, sustainable, and enjoyable creative practice.
Eric Holter, founder of Holter Marketing, has walked the creative path many times, facing its perils, frustrations, and agonies, and the fruits of success. After selling his first firm to one of his employees, he began consulting similar firms in the business side of creative entrepreneurship.
“The day Eric took me on as an intern was one of the most important and memorable of my life. That began a 13-year professional relationship. I started as the greenest of greens and ended as a confident, competent, eager, and hopeful business owner. Eric taught me through his wonderful, calm, consistent, and persistent example—giving me enough rope to learn from my mistakes. He’s an exceptional mentor and incredibly generous and caring in his approach to helping others elevate their game.”
MARK O’BRIEN, CEO, NEWFANGLED.
“The barrier to entry into this world of creative entrepreneurship is so low that lot of people struggle with the business side of success. It’s such a relief to see a solid source of insight from someone who has walked that path and learned what works and what doesn’t.”
DAVID C. BAKER, AUTHOR, SPEAKER, AND ADVISOR TO ENTREPRENEURIAL EXPERTS.