About Holter Strategic
Building websites since 1995.
Eric Holter founded and built Newfangled, a strategic web development partner for advertising agencies and design firms. He acquired Cuberis, a WordPress expert partner for museum website development. He also leads Holter Strategic and owns Ironwood AI, an AI adoption consulting firm for creative agencies, design firms, and marketing firms.
Web development craftsmanship.
I studied wood engraving at Rhode Island School of Design, graduating in 1991. I worked as an illustrator, bought a letterpress shop, and worked in advertising-agency production.
Craftsmanship is near and dear to my heart. From the earliest websites, I've approached web development with the same care I brought to engraving and letterpress printing.
Today, the craft of website development brings together information design, visual design, and an understanding of how the functionality works. The actual building is now the domain of agentic AI. We still bring our thirty years of experience in the fundamentals of what goes into building a website, directing the process, and evaluating and steering the output. But the actual work itself has moved on.
Along the way
Newfangled begins
Eric founds and builds Newfangled, a web development company.
Staff grows to twelve
Newfangled builds its own content management system, Newfangled CMS.
A one-two punch to the industry
The bursting of the dotcom bubble and 9/11 deal a one-two punch to the industry as a whole. Newfangled survives thanks to its own CMS and its innovative grayscreen prototyping methodology.
A new owner
Eric sells Newfangled to Mark O'Brien and moves into consulting.
Consulting for the design and web industry
Eric becomes a consultant to the design and web industry. Cuberis is one of his clients.
Acquiring Cuberis
Eric becomes CEO and part-owner of Cuberis, completing the transition to full ownership in 2020.
All in on low code, no code
Cuberis goes all in on the low code, no code development revolution.
Launching Holter Strategic
Eric launches Holter Strategic as a parallel web development company to Cuberis.
Launching Ironwood AI
Eric launches Ironwood AI, an AI consultancy, and transforms Cuberis and Holter Strategic into AI-forward development firms.
The AI agentic revolution
Eric declares the low code revolution dead and relaunches Holter Strategic based on the new AI agentic revolution.
What should your website do next?
Let's work it out together.
