Website Strategy for Creative Entrepreneurs
Our website development projects begin with a strategic planning process specifically refined for creative entrepreneurs. We’re experts in positioning creative practices.
Getting your positioning right determines the effectiveness of everything else you do in marketing. Getting it right is paramount.
PINPOINT POSITIONING…
- Enables content strategy
- Connects you with prospects
- Improves strategic insight and impact
- Increases your value
- Justifies higher rates
- Builds efficiencies that deepen profits
- Empowers your leverage in sales
PINPOINT POSITIONING ANSWERS THESE THREE KEY QUESTIONS…
WHAT YOU DO: Focuses on one primary service offering (horizontal positioning)
FOR WHOM YOU DO IT: Focuses on one industry or problem (vertical positioning)
HOW IT BENEFITS THEM: Clearly articulates how your clients benefit from your expertise
Learn More About PinPoint Positioning
Crafting the Perfect PinPoint Positioning Statement
When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must be the foundation of all
How PinPoint Positioning Fuels Content Creation
In a previous article I provided strategies for building and keeping marketing habits. A good half of those habits involve content creation that validates and
The Sharp Edge of Positioning
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps one to succeed.”Ecclesiastes 10:10 “Give me six
