Your Clients Need To Know...
In my last video boldly stated that it is time to fire your web developers because Low-Code/No-Code tools are making their jobs obsolete. It’s only natural that web developers want to keep their jobs, so you can expect some push back on the idea that Low-Code/No-Code tools can replace them. Part of that push back […]
When I studied at Rhode Island School of Design my focus was on letterpress printing and wood engraving. Today these techniques are rare and beautiful artistic crafts, but in the past they were vital industries. Typesetters developed tremendous skill in pulling letters from California job cases, setting them quickly in their composing sticks. But when […]
In the last video we reviewed the history of WordPress and how it has become the world’s most dominant Content Management System—by far. One of the primary reasons for its dominance is its origin as an open source platform. As a result, anyone can build a plugin for WordPress, and if they build a good […]
In my last video I stated that the Low-Code/No-Code revolution (for website development) has exploded in the WordPress world. That’s because one of the essential ingredients for a robust Low-Code/No-Code environment—is a large ecosystem of third party developers who extend Low-Code/No-Code capabilities. And understandably, a massive potential customer base motivates plugin developers. WordPress powers over […]
We’re kicking off our new series on the Low-Code/No-Code Revolution, which is completely changing the way websites are built. In order to appreciate the force of this revolution, we’re going to review the past ages of website development. I mentioned in the introduction that I’ve been designing and developing websites since 1995. So I’ve had […]
Welcome to this new series called Join the Low-Code/No-Code Revolution! In my Answering the RFP series I address common questions contained in most website RFPs, and you may have heard me mention Low-Code/No-Code development in some of those videos. In this series I’m going to share the story of how Low-Code development is completely changing […]
When you see a single bullet point in an RFP for password protected content, know that strategic questions are needed to determine the fee.
Welcome back to Answering the RFP where we help our agency partners provide clear answers during the website sales process. Because clear answers build trust, and trust wins clients. There are many questions that come up in the website sales process, but sometimes it’s the questions not asked that need to be answered. And questions […]
Since HOLTER Strategic specializes in WordPress development, one of the concerns I hear in the RFP process is about WordPress security. There is a general critique out there that WordPress is more vulnerable to hackers than other platforms. But if this were true would companies like Disney, Mercedes-Benz, and Microsoft rely on it? The short […]
Welcome back to Answering the RFP, where, even though RFPs are evil, we make the most of these opportunities by enabling our agency partners to provide clear answers that build trust with prospects and help them win clients. When you’re engaged in a website sales process the focus of the conversation is on getting the […]
From an outsider’s perspective it’s really hard to know why some things that look very similar from the outside can have such wide price differences.
The website design and development process can take considerable time. But two big client related X-factors significantly impact a website development schedule.
It’s critical to distinguish between two facets of any hosting package, namely the actual server resources offered (disk space, bandwidth, processor speed, and so forth), and the support structure around that environment.
In the last video I began answering questions about Search Engine Optimization, describing some best practices and acknowledging some true limitations that clients need to know—even if it’s not what they want to hear. One additional question that often gets asked around the topic of S.E.O. is website speed. I didn’t address this question last […]
In just about every website sales process prospective clients have questions about search engine optimization. On the one hand the answers to these questions are quite simple, and I’ll get to those in a minute. But on the other hand, with respect to the client’s expectations about SEO, the answers are more complex. But addressing […]
If there is one aspect of website project pricing that’s most overlooked, it has to be accessibility. How usable a website is to the blind or vision impaired is not something you would notice unless you need it. Normal use of a website doesn’t reveal how a site is interpreted by screen readers, or how […]
This video describes how advanced features such as : eCommerce, events and calendars, memberships, and API integrations with third party platforms contribute to project costs.
Gauging design expectation is tricky because one person’s “dynamic” is another person’s “gaudy.” Yet design requirements are a huge cost factor.
Because there is so much variation to any page’s content density and complexity, evaluating this aspect of a potential project is essential to determine its cost.
Today most websites are built using CMS platforms like WordPress, which can make page count less of a factor than it used to be.
If answering questions is a trust building opportunity, answering the biggest question is the greatest opportunity of them all.
Answering RFP questions is a golden opportunity to build trust. And when you're selling a service, trust is the coin of the realm.
Understanding the “long-tail” effect is a key reason why content strategy with careful SEO practices builds ever increasing value.
Our WordPress framework provides more than just a web presence. We add the essential tools you need to execute marketing campaigns.
