BizCraft: Professional Practices for Creative Entrepreneurs
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How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my …
Should You Automate Your Marketing?
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities …
Do You Need a Project Management Platform?
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing …
Transformational Marketing Takes Time (So Get Started Now!)
My new course, Marketing Mastery for Creative Entrepreneurs, is now available. You can watch the first lesson for free. In …
Coming Soon: Marketing Mastery for Creative Entrepreneurs!
About a year ago I ran a webinar class called Marketing Mastery for Creative Entrepreneurs for some of my LinkedIn …
Making the Most of Your Downtime
Creative entrepreneurs dread downtime. If you bill by the hour, and especially if you also have fixed staff expenses, a …
How to Preserve Your Joy in the Creative Process
In my last article, I mapped out the maximum earning potential for creative entrepreneurs, based on the different business and …
What’s Your Maximum Earning Potential as a Creative Entrepreneur?
When you’re hustling and grinding it out, do you push yourself forward imagining a future financial payoff? What are your …
How to Interpret the Language of Time
In my last article I argued that we desperately need accurate time data in order to correct our faulty and …
Time is a Truth Teller
According to Einstein time is relative. But unless you’re planning on traveling at the speed of light anytime soon, time …
When Ed Takes a Vacation*
* From the 1988 track by the Swirling Eddies It’s summertime and that means vacation. In fact, I’m heading out …
Contemplating “Creation” in Creative Entrepreneurship
The overwhelming majority of my articles focus on the problems we encounter on the path of creative entrepreneurship. And there …
Hustle and Grind or Humble and Grow?
There are two distinct avenues you can follow in developing your creative practice. The most trafficked avenue is Hustle and …
Don’t Fall Into a Gaping Budget Hole
This Spring my daughter graduated from Grove City College, got her first car, and her first job. As a new …
How Methodology Can Deepen Your Margins
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even …
Positioning Through Process
PinPoint Positioning is the foundation of marketing a creative practice. It’s defined by narrowly answering three key questions: “What you …
Is Upwork Dragging Down Your Freelance Practice?
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms …
Putting the “Service” Back into “Creative Services”
When you think about providing service to your clients, do you ever fear that you’re being regarded as a mere …
Would You, Could You, Sell Your Company?
Most creatives get into business out of a passion for their work. Unlike creatives, I’ve never met other entrepreneurs looking …
How to Build Marketing Discipline
An old friend of mine (I say old because it was a long time ago, and because he was old) …