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Case Study: Freshmade – Next-Level Positioning
Pinpoint Positioning is fundamental to effective marketing, especially for creative entrepreneurs. When a creative firm identifies a specific market and tailors its services to...
WordPress as Your Marketing OS: The HOLTER Strategic Approach
Back in the early 90’s, when I was just starting out as a creative entrepreneur, content marketing strategy required trips to the library to...
The Key to Mastering Project Communications
“The single biggest problem in communicationis the illusion that it has taken place.”—George Bernard Shaw Why Communication Falters Shaw aptly noted that communication mishaps...
Strategic Support Has Your Back
No matter how simple a website may be, their amazing capabilities are made possible by platforms built on extensive codebases. With millions of lines...
Join the Low Code / No Code Revolution
While studying illustration at Rhode Island School of Design in the late 1980s, long before low code development platforms, I came across a show...
Strong Marketing Gives You Control
Maintaining a pipeline full of opportunities is essential for running a successful and profitable creative practice. The continual flow of work is vital to...
Transformational Marketing Takes Time
Farmers don’t till soil, plant seed, and fertilize their fields hoping that if they have enough luck they might get a crop. A harvest...
Hustle and Grind or Humble and Grow?
There are two distinct avenues you can follow in developing your creative practice. The most trafficked avenue is Hustle and Grind. But the more...
How to Build Marketing Discipline
An old friend of mine (I say old because it was a long time ago, and because he was old) once shared his exercise...
Marketing Your Creative Practice Starts with a List
Do you know what the biggest misconception is, among creatives, for marketing their own professional services? It’s confusing the kinds of marketing that they...
Stop Educating Your Clients on the Importance of Branding
Sometimes when venture capital investors listen to pitches from a founder a product really wows the investors. They clearly see the value of the...
Crafting the Perfect PinPoint Positioning Statement
When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must be the foundation of...
