How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my connections on LinkedIn to let
BizCraft: Professional Practices for Creative Entrepreneurs
These posts are organized around the five topics of Money, Minutes, Marketing, Management, and Motivation as they are applied in creative entrepreneurship. If you find them helpful, please share them with your colleagues.
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- Motivation
How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my …
Should You Automate Your Marketing?
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities …
Do You Need a Project Management Platform?
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing …
Transformational Marketing Takes Time (So Get Started Now!)
My new course, Marketing Mastery for Creative Entrepreneurs, is now available. You can watch the first lesson for free. In …
Coming Soon: Marketing Mastery for Creative Entrepreneurs!
About a year ago I ran a webinar class called Marketing Mastery for Creative Entrepreneurs for some of my LinkedIn …
Making the Most of Your Downtime
Creative entrepreneurs dread downtime. If you bill by the hour, and especially if you also have fixed staff expenses, a …
How to Preserve Your Joy in the Creative Process
In my last article, I mapped out the maximum earning potential for creative entrepreneurs, based on the different business and …
What’s Your Maximum Earning Potential as a Creative Entrepreneur?
When you’re hustling and grinding it out, do you push yourself forward imagining a future financial payoff? What are your …
How to Interpret the Language of Time
In my last article I argued that we desperately need accurate time data in order to correct our faulty and …
Time is a Truth Teller
According to Einstein time is relative. But unless you’re planning on traveling at the speed of light anytime soon, time …
When Ed Takes a Vacation*
* From the 1988 track by the Swirling Eddies It’s summertime and that means vacation. In fact, I’m heading out …
Contemplating “Creation” in Creative Entrepreneurship
The overwhelming majority of my articles focus on the problems we encounter on the path of creative entrepreneurship. And there …
Hustle and Grind or Humble and Grow?
There are two distinct avenues you can follow in developing your creative practice. The most trafficked avenue is Hustle and …
Don’t Fall Into a Gaping Budget Hole
This Spring my daughter graduated from Grove City College, got her first car, and her first job. As a new …
How Methodology Can Deepen Your Margins
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even …
Positioning Through Process
PinPoint Positioning is the foundation of marketing a creative practice. It’s defined by narrowly answering three key questions: “What you …
Is Upwork Dragging Down Your Freelance Practice?
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms …
Putting the “Service” Back into “Creative Services”
When you think about providing service to your clients, do you ever fear that you’re being regarded as a mere …
Would You, Could You, Sell Your Company?
Most creatives get into business out of a passion for their work. Unlike creatives, I’ve never met other entrepreneurs looking …
How to Build Marketing Discipline
An old friend of mine (I say old because it was a long time ago, and because he was old) …