Website Design and Development Pricing
HOLTER Strategic strives to maintain as much price transparency as possible for our clients. These budget ranges are for planning purposes only, each project will receive a proposal with project fee based on individual needs and requirements.
Websites projects have a few different price components, each of which can have a range of options: strategy, design, development, hosting, third party platforms and plugins used, ongoing support and auxiliary services.
Strategy
One of the most valuable aspects of our services is our specialized expertise in helping creative entrepreneurs with their positioning and content strategy. Our development pricing below includes this strategic guidance and planning.
HOLTER Strategic does offer strategy only engagements (particularly if a creative firm has it’s own design and development resources in-house).
Contact us to discuss a strategy only engagement.
Design
Since our primary client base consists of creative entrepreneurs, often our clients provide their own designs and mockups. Not all designs are created equal. Occasionally, certain design concepts may require an implementation surcharge.
| Price Range | |
|---|---|
| Client Provided Design | n/a * |
| HOLTER Strategic Design | $3,000 - $5,000 |
| * some concepts, or designs requiring significant motion animation, or advanced layout techniques may require a design surcharge. | |
Development
Our Low Code / No Development platform is fully customizable. We build custom themes for every site—so design options are virtually unlimited.
| Price Range | |
|---|---|
| WordPress Development | $7,500 - $10,000 |
| Guided Art Direction* | $160/hr. |
| * We've been working with talented art directors for decades. We know every pixel matters. Since every client's level of polish is different, we will work real time with your art director to fully meet your expectations. This high level refining work is billed hourly. | |
Support and Additional Services
HOLTER Strategic provides all the support you need for both using your website, and implementing your marketing strategy. It begins with our basic monthly maintenance plan ($120/mo., see details).
But implementing a marketing program can involve many additional technical details that may require support. We provide support for any and all related needs that orbit your website and marketing plan. We provide these support services à la carte at our support rate.
Some of the technical and marketing needs we will support...
- Content updates
- Google Analytics/Tag Manger
- Third party script installations
- S.E.O. consult or implementation
- Email marketing template creation
- Email marketing automations
- Email SPF/DKM records
- Performance diagnostics
- DNS configuration
- Server migrations
Additional Third Party Services
In addition to your direct website development costs, there are a number of other services we recommend as part of your overall marketing process.
Hosting
Our clients are free to host with whichever provider they prefer. Our default recommendation is WP Engine (WordPress Hosting/Professional plan, with security add on).
We recommend budgeting between $50 – $100/mo.* for hosting.
* Plans costing much less have typically compromised on support. Providers like WP Engine will provide 24/7, phone based tech support. When you need it most, such service is well worth the difference in cost between professionally supported plans and low cost automated economy plans.
Plugins
Low Code / No Development utilizes a range of plugins. We generally favor paid, professionally supported plugins over less reliable free ones. Annual plugin license costs typically range between $300 – $350/yr.
Third Party Platforms
In order to implement the marketing strategy that we will help you plan, you will likely need accounts with a few additional third party platforms.
| Approximate Price | |
|---|---|
| Email Marketing Platform* | $25 - $250/mo. |
| LinkedIn Professional, plus Sales Navigator | $90 - $140/mo. |
| AirTable | free - $20/mo. |
| * Alternatively, we recommend Fluent CRM, a WordPress plugin that enables full CRM and automated email marketing capabilities right from within WordPress. Their free version is often sufficient. Some configuration support may be needed at our hourly rate. Fluent also requires an additional SMTP server account (we recommend Amazon's SMTP offering, which costs just pennies per thousand for email sending). | |
