WordPress Design and Development Pricing
HOLTER Strategic strives to maintain as much price transparency as possible so that our marketing partners can anticipate costs as they plan overall marketing budgets with their clients. These budget ranges are for planning purposes only, each project will receive a proposal with project fee based on individual needs and requirements.
Websites projects have a few different price components, each of which can have a range of options: strategy, design, development, hosting, third party platforms and plugins used, ongoing support and auxiliary services.
Strategy
One of the most valuable aspects of our partnerships is our specialized strategic expertise in helping creative marketing professionals craft website strategies for their clients.
| Price Range | |
|---|---|
| Pre-project Consulting | n/a * |
| Project Discovery/Strategy | $3,000 - $5,000 |
* We help our partners win new business by providing early stage website strategy input for your proposals and pitches. | |
Design
Our creative marketing partners often utilize their own designers. Some design concepts may require an implementation surcharge.
| Price Range | |
|---|---|
| Client Provided Design | n/a * |
| HOLTER Strategic Design | $4,000 - $6,000 |
* Some concepts, or designs requiring significant motion animation, or advanced layout techniques may require a design surcharge. | |
Development
Our Low Code / No Development platform is fully customizable. We build custom themes for every site—so design options are virtually unlimited.
| Price Range | |
|---|---|
| Standard WordPress Development | $7,500 - $10,000* |
| Advanced WordPress Development | $15,000 - $25,000** |
| Guided Art Direction*** | $160/hr. |
* Roughly 10-15 pages, 3-4 custom templates, and 8-10 content components. ** Additional pages, templates, and components, with other advanced features and requirements (ex. ecommerce, event management, advanced search and filter, etc..). *** Having worked with talented art directors for decades, we know every pixel matters. Since expectations on polish differs from client to client we will refine polish in real time with your art directors on an hourly basis. | |
Support and Additional Services
HOLTER Strategic provides all the support your clients need for both using their website, and implementing your marketing strategy. It begins with our basic monthly maintenance plan ($120/mo., see details).
But implementing a marketing program involves many technical details. We provide support for any need that orbit a client’s website and marketing plan. We provide these support services à la carte at our support rate.
Some of the technical and marketing needs we will support...
- Content updates
- Google Analytics/Tag Manger
- Third party script installations
- S.E.O. consult or implementation
- Email marketing template creation
- Email marketing automations
- Email SPF/DKM records
- Performance diagnostics
- DNS configuration
- Server migrations
Additional Third Party Services
There are a number of other services which are often needed to fully implement a marketing strategy.
Hosting
Our clients are free to host with whichever provider they prefer. Our default recommendation is WP Engine (WordPress Hosting/Professional plan, with security add on).
We recommend budgeting between $50 – $100/mo.* for hosting.
* Plans costing much less have typically compromised on support. Providers like WP Engine will provide 24/7, phone based tech support. When you need it most, such service is well worth the difference in cost between professionally supported plans and low cost automated economy plans.
Plugins
Low Code / No Development utilizes a range of plugins. We generally favor paid, professionally supported plugins over less reliable free ones. We charge a flat $35 per month plugin management fee which covers all your standard plugin licenses. (If other unique plugins are needed we will purchase the licenses and passthrough the cost to the client.)
Other Third Party Platforms
WordPress can be transformed into a complete Marketing Operating System using a few key add-ons.
| Approximate Price | |
|---|---|
| Fluent CRM (and automated email marketing system) | free or $99/yr. for premium |
| Uncanny Automator | free or $149/yr. for premium |
| Yoast SEO | free or $99/yr. for premium |
