Strong Marketing Gives You Control
Maintaining a pipeline full of opportunities is essential for running a successful and profitable creative practice. The continual flow of work is vital to your
Maintaining a pipeline full of opportunities is essential for running a successful and profitable creative practice. The continual flow of work is vital to your
Farmers don’t till soil, plant seed, and fertilize their fields hoping that if they have enough luck they might get a crop. A harvest is
An old friend of mine (I say old because it was a long time ago, and because he was old) once shared his exercise philosophy
Do you know what the biggest misconception is, among creatives, for marketing their own professional services? It’s confusing the kinds of marketing that they help
Of all the channels where you can and should engage in marketing your creative service, social media is the most debated. Your own professional experience
Effective marketing necessitates organization, which in turn requires the implementation of systems and processes. It’s often noted that the creative mindset may not align with
Marketing your creative practice can be daunting. Part of the struggle is knowing what to do, and what the best channels to promote your business
Marketing your creative practice is not a one-and-done activity. It’s a process that needs to be sustained over time to bear fruit. There’s no way
One of my favorite business books is called Selling the Invisible by Harry Beckwith. The subtitle is “A Field Guide to Modern Marketing.” Of course,
The key to marketing any professional service is to establish a focused positioning statement that will allow you to demonstrate value in solving specific problems
After 9/11, the business climate went dormant. I had just recently established a narrow position for my web design firm Newfangled, as a “web design
In a previous post on positioning I made the case for how sharp, narrow positioning makes all the difference for creative practice marketing and profitability.
“If the iron is blunt, and one does not sharpen the edge,he must use more strength,but wisdom helps
As technology matures, the burden of custom code increasingly shifts away from the end consumer. In the early
No matter how simple a website may be, their amazing capabilities are made possible by platforms built on