Marketing for Creative Entrepreneurs
from freelance to profitable firm
In my last article I began to describe how PinPoint Positioning can lead to highly...
PinPoint Positioning is the foundation of marketing a creative practice. It’s defined by narrowly answering...
How in the world are you supposed to thrive as a freelancer when clients have...
An old friend of mine (I say old because it was a long time ago,...
As a creative entrepreneur, it can be a challenge to simply maintain your normal day-to-day...
Marketing is hard work. Right out of the gate the challenge of establishing PinPoint Positioning...
I’m in the process of producing an online course called Marketing Mastery for Creative Entrepreneurs...
Do you know what the biggest misconception is, among creatives, for marketing their own professional...
If you had a magic time eraser, how many projects or clients would you edit...
We’re all ready to put 2020 behind us. Let’s hope 2021 will be a better...
Over the past eight weeks we’ve been running an extended thought experiment. What if we...
When a founder presents in the Shark Tank, one of the questions they will be...
Do you know why almost every creative’s blog (if they have one) fail? It’s because...
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs....
If I had a dollar for every time I heard a creative use “the cobbler’s...
When marketing your creative practice, your messaging must always be clear and to the point....
Have you ever gotten to the end of the day and, for the life of...
Marketing demands organization, and effectively organizing yourself will require the use of systems and processes....
Just about any marketing strategy can be categorized under two competing heads: InBound versus OutBound....
Marketing is hard work, and it’s costly. Of course, when we measure those costs against...
Without question, the best way to market a professional creative service business is through content...
Creative practices are vulnerable to feast or famine cycles. Usually it’s during a famine cycle...
Creatives often over rely on referral and word of mouth to find new clients. The...
If you’ve been a subscriber to BizCraft, or a 5 Minutes on Creative Entrepreneurship podcast...
Spencer Drate would be the first to tell you that his career story is far...
Marketing your creative practice can be daunting. Part of the struggle is knowing what to...
Have you been relying primarily on referrals for new business? That’s great when work is...
Last week’s article provided strategies for building and keeping marketing habits. A good half of...
Marketing your creative practice is not a one-and-done activity. It’s a process that needs to...
To be a creative entrepreneur implies an intention to grow. That doesn’t necessarily mean adding...
Many creatives have dreams to grow their practices. Part-time freelancers dream of going full time....
One of my favorite business books is called Selling the Invisible by Harry Beckwith. The...
The key to marketing any professional service is to establish a focused positioning statement that...
This week I published a new eBook called Six Marketing Wins for Creative Entrepreneurs. You...
In a previous article, I described the three main ways that creative services price their...
I recently gave a webinar for the RISD Alumni Relations department called “Managing Your Creative...
After 9/11, the business climate went dormant. I had just recently established a narrow position...
As a visual communicator you may have said on occasion that your work speaks for...
There are two reasons creatives follow the path of the generalist: an innate appetite for...
In my article, 3 Habits to Revitalize Your Creative Practice, I highlighted the three practices...
I’ve reviewed thousands of websites of freelance creative entrepreneurs, including both part-time, and full-time freelancers....
Do you struggle to find time to market your creative practice? Well you’re not alone,...
If you were selling a physical product, rather than a creative service, you would have...
As a professional mentor for owners of creative service practices, one of the most common...
“I really need to get that new blog post out. It’s been a month, maybe...
