Marketing for Creative Entrepreneurs
from freelance to profitable firm
Last week’s article provided strategies for building and keeping marketing habits. A good half of...
Marketing your creative practice is not a one-and-done activity. It’s a process that needs to...
To be a creative entrepreneur implies an intention to grow. That doesn’t necessarily mean adding...
Many creatives have dreams to grow their practices. Part-time freelancers dream of going full time....
One of my favorite business books is called Selling the Invisible by Harry Beckwith. The...
The key to marketing any professional service is to establish a focused positioning statement that...
As I’ve interacted with creatives about the business side of creativity over the years, asking...
This week I published a new eBook called 5 Quick Wins to Boost Profits in...
In a previous article, I described the three main ways that creative services price their...
I recently gave a webinar for the RISD Alumni Relations department called “Managing Your Creative...
After 9/11, the business climate went dormant. I had just recently established a narrow position...
As a visual communicator you may have said on occasion that your work speaks for...
There are two reasons creatives follow the path of the generalist: an innate appetite for...
In my article, 3 Habits to Revitalize Your Creative Practice, I highlighted the three practices...
I’ve reviewed thousands of websites of freelance creative entrepreneurs, including both part-time, and full-time freelancers....
Do you struggle to find time to market your creative practice? Well you’re not alone,...
If you were selling a physical product, rather than a creative service, you would have...
As a professional mentor for owners of creative service practices, one of the most common...
“I really need to get that new blog post out. It’s been a month, maybe...
I review a lot of creative service firm websites. Sadly, the frequency with which links...
When a fine artist goes into the studio to paint, their first thought is not...
In my last post on positioning I made the case for how sharp, narrow positioning...
“If the iron is blunt, and one does not sharpen the edge,he must use more...
Over the 15 years I owned Newfangled, I made the mistake of hiring a salesperson...
Millo, a website dedicated to helping creative service freelancers improve their business practices, published one...
