How to Find Time for Marketing
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my
Category: Marketing
Episode 103: Data Driven Marketing?
Today’s marketing activities are trackable and measurable in so many ways, it can be downright creepy. Isn’t that right, Daniel,
Should You Automate Your Marketing?
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities
Episode 102: Marketing Transformation Takes Time
When a farmer tills his fields, plants seeds, and fertilises the soil, he’s not doing all that work just hoping,
Episode 101: Three Marketing Resolutions
In the introductory session of my new course, Marketing Mastery for Creative Entrepreneurs, I review the three essential resolutions that
Transformational Marketing Takes Time (So Get Started Now!)
My new course, Marketing Mastery for Creative Entrepreneurs, is now available. You can watch the first lesson for free. In
Episode 100: A New Course on Marketing Mastery for Creative Entrepreneurs
Welcome to episode 100 of 5 Minutes on Creative Entrepreneurship. For podcasters reaching the 100 mark is a significant milestone.
Coming Soon: Marketing Mastery for Creative Entrepreneurs!
About a year ago I ran a webinar class called Marketing Mastery for Creative Entrepreneurs for some of my LinkedIn
Episode 92: Must the Hustle and Grind Last Forever?
There’s no question that being a creative entrepreneur is not the easiest path. Going into business for yourself demands considerable
Episode 90: How Methodology Can Boost Profit Margins
Last time we explored the topic of creative methodologies, and how they can improve your sales and marketing. A proven
Episode 89: Marketing with Your Methodology
If you’ve been listening to this podcast for very long you’re probably acquainted with the five motifs that structure 5
Episode 88: How to Compete Against Upwork
Throughout history new technologies have always had beneficial, yet disruptive outcomes. The printing press put many scribes out of work.
How Methodology Can Deepen Your Margins
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even
Positioning Through Process
PinPoint Positioning is the foundation of marketing a creative practice. It’s defined by narrowly answering three key questions: “What you
Is Upwork Dragging Down Your Freelance Practice?
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms
Episode 83: Marketing Boost – Speaking
Mastering the basics of marketing your creative practice can take many years. Just keeping up with your content strategy, and
Episode 82: The Art of the Cold Call
When my cell phone rings, I often joke with my kids that it’s probably my good friend Potential, Potential Spam.
Episode 81: The Essential Marketing Method for Creatives
As creatives we help our clients by producing ads, layouts, web pages, photos and other media for them to use
How to Build Marketing Discipline
An old friend of mine (I say old because it was a long time ago, and because he was old)
Next Level Marketing: Guest Authoring
As a creative entrepreneur, it can be a challenge to simply maintain your normal day-to-day marketing activities. Producing and publishing
Next Level Marketing: Speaking Engagements
Marketing is hard work. Right out of the gate the challenge of establishing PinPoint Positioning presents a barrier that many
Episode 78: Don’t Cross the Sales and Service Streams
When your creative practice takes off, delivering more work than you can handle, your most natural inclination will be to
Is Email and Cold Calling Dead?
I’m in the process of producing an online course called Marketing Mastery for Creative Entrepreneurs (I hope to have it
Marketing Your Creative Practice Starts with a List
Do you know what the biggest misconception is, among creatives, for marketing their own professional services? It’s confusing the kinds
When to Say “No” to a Prospective Client
If you had a magic time eraser, how many projects or clients would you edit out of your history? A
Episode 67: Do You Have a Prospect Education Problem?
Over the past eight weeks we’ve been imagining what it would be like to present our creative practice on Shark
Episode 64: How to Stay Competitive as a Creative
On Shark Tank, when one of the investors gets intrigued by a startup, before they make an offer they almost
Should You Rebrand in 2021?
We’re all ready to put 2020 behind us. Let’s hope 2021 will be a better year. None of us expected
Shark Series: How Do You Educate on Branding?
Over the past eight weeks we’ve been running an extended thought experiment. What if we had a chance to seek
Shark Series: Will Competition Replace You?
When a founder presents in the Shark Tank, one of the questions they will be asked is whether or not
Episode 56: The Danger of Relying on Referrals
Most creative entrepreneurs build their businesses on referrals. There is something quite wonderful about doing such great work that your
Episode 55: Could “Success” Sink Your Creative Practice?
Creative entrepreneurs frequently suffer from feast or famine cycles. You either have way too much work or not enough. The
Episode 54: Maximizing Your Marketing Hours
In our last episode we broke down all the overhead hours that we must spend working on our businesses rather
Write For Prospects, Not for Peers
Do you know why almost every creative’s blog (if they have one) fail? It’s because their posts are written entirely
Episode 52: More on LinkedIn Marketing
If I had to list just the two most fundamental parts of a marketing program for creative entrepreneurs they would
Why I Wrote A Book on Creative Entrepreneurship
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs. I’ve been on the trail
Episode 51: Leveraging the Power of LinkedIn
Back in episode 25 I introduced LinkedIn as a primary prospecting platform. LinkedIn is far and away the most effective
The Cobbler’s Child Conundrum for Creatives
If I had a dollar for every time I heard a creative use “the cobbler’s children” excuse for why their
Episode 50: InBound or OutBound. The Eternal Struggle
All the many and varied strategies you might employ to market your creative service, can be categorized under one of
Crafting the Perfect PinPoint Positioning Statement
When marketing your creative practice, your messaging must always be clear and to the point. That’s why PinPoint Positioning must