
Episode 104: Marketing to Find Clients and Gain Control
When I talk to creative entrepreneurs about their business struggles, at the top of every list is how to find
When I talk to creative entrepreneurs about their business struggles, at the top of every list is how to find
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my
Today’s marketing activities are trackable and measurable in so many ways, it can be downright creepy. Isn’t that right, Daniel,
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities
When a farmer tills his fields, plants seeds, and fertilises the soil, he’s not doing all that work just hoping,
In the introductory session of my new course, Marketing Mastery for Creative Entrepreneurs, I review the three essential resolutions that
My new course, Marketing Mastery for Creative Entrepreneurs, is now available. You can watch the first lesson for free. In
Welcome to episode 100 of 5 Minutes on Creative Entrepreneurship. For podcasters reaching the 100 mark is a significant milestone.
About a year ago I ran a webinar class called Marketing Mastery for Creative Entrepreneurs for some of my LinkedIn
There’s no question that being a creative entrepreneur is not the easiest path. Going into business for yourself demands considerable
Last time we explored the topic of creative methodologies, and how they can improve your sales and marketing. A proven
If you’ve been listening to this podcast for very long you’re probably acquainted with the five motifs that structure 5
Throughout history new technologies have always had beneficial, yet disruptive outcomes. The printing press put many scribes out of work.
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even
PinPoint Positioning is the foundation of marketing a creative practice. It’s defined by narrowly answering three key questions: “What you
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms
Mastering the basics of marketing your creative practice can take many years. Just keeping up with your content strategy, and
When my cell phone rings, I often joke with my kids that it’s probably my good friend Potential, Potential Spam.
As creatives we help our clients by producing ads, layouts, web pages, photos and other media for them to use
An old friend of mine (I say old because it was a long time ago, and because he was old)
As a creative entrepreneur, it can be a challenge to simply maintain your normal day-to-day marketing activities. Producing and publishing
Marketing is hard work. Right out of the gate the challenge of establishing PinPoint Positioning presents a barrier that many
When your creative practice takes off, delivering more work than you can handle, your most natural inclination will be to
I’m in the process of producing an online course called Marketing Mastery for Creative Entrepreneurs (I hope to have it
Do you know what the biggest misconception is, among creatives, for marketing their own professional services? It’s confusing the kinds
If you had a magic time eraser, how many projects or clients would you edit out of your history? A
Over the past eight weeks we’ve been imagining what it would be like to present our creative practice on Shark
On Shark Tank, when one of the investors gets intrigued by a startup, before they make an offer they almost
We’re all ready to put 2020 behind us. Let’s hope 2021 will be a better year. None of us expected
Over the past eight weeks we’ve been running an extended thought experiment. What if we had a chance to seek
When a founder presents in the Shark Tank, one of the questions they will be asked is whether or not
Most creative entrepreneurs build their businesses on referrals. There is something quite wonderful about doing such great work that your
Creative entrepreneurs frequently suffer from feast or famine cycles. You either have way too much work or not enough. The
In our last episode we broke down all the overhead hours that we must spend working on our businesses rather
Do you know why almost every creative’s blog (if they have one) fail? It’s because their posts are written entirely
If I had to list just the two most fundamental parts of a marketing program for creative entrepreneurs they would
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs. I’ve been on the trail
Back in episode 25 I introduced LinkedIn as a primary prospecting platform. LinkedIn is far and away the most effective
If I had a dollar for every time I heard a creative use “the cobbler’s children” excuse for why their
All the many and varied strategies you might employ to market your creative service, can be categorized under one of
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my connections on LinkedIn to let
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities for click funnels, drip campaigns,
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing and customer relationship management, all
Your creative practice’s growth is fueled by marketing, but in order to achieve a balanced, sustainable, and profitable practice you may need help with other aspects of managing your business.
If you need help with a single issue business problem, whether marketing, financial, managerial, or any other aspect of running your business, we’re here to help!
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