
Episode 97: How Lucrative Can Creative Entrepreneurship Be?
When startup founders launch a new business they pour themselves into it, fueled by hopes and dreams of building a
When startup founders launch a new business they pour themselves into it, fueled by hopes and dreams of building a
When you’re hustling and grinding it out, do you push yourself forward imagining a future financial payoff? What are your
Does your company’s operating budget adequately anticipate infrequent future expenses? We can easily plan a budget based on our known
Last time we explored the topic of creative methodologies, and how they can improve your sales and marketing. A proven
Throughout history new technologies have always had beneficial, yet disruptive outcomes. The printing press put many scribes out of work.
This Spring my daughter graduated from Grove City College, got her first car, and her first job. As a new
In my last article I began to describe how PinPoint Positioning can lead to highly refined processes that give even
How in the world are you supposed to thrive as a freelancer when clients have access to global crowdsourced platforms
Most creatives get into business out of a passion for their work. Unlike creatives, I’ve never met other entrepreneurs looking
Last week I discussed the key decision about hiring your first overhead role—and whether that should be a client facing
Creatives work hard for their money. And not just in the studio. It takes a lot of work just to
Being a creative entrepreneur involves making decisions, sometimes risky decisions. Wise decision making requires having good information to guide you.
Entrepreneurship involves risk. The possibility of failure can never be erased from the equation. Among the many points of failure
Being a creative entrepreneur is hard. Creatives get little to no training in business while learning their trade. Art schools
As soon as you start accepting money for creative services, you’ve entered into the realm of taxes, accounting, and financial
On Shark Tank, when one of the investors gets intrigued by a startup, before they make an offer they almost
In our last episode of 5 Minutes on Creative Entrepreneurship, we continued our “Shark Tank Series” by considering the step
Some creative entrepreneurs enjoy the freelance life. They like working alone, and know that they are not cut out to
Starting your own business is a daunting undertaking—especially when we face the startup costs involved. For some startups, in the
The idea that a creative entrepreneur would ever go on “Shark Tank” is entirely an imaginary thought experiment. Venture capital
Over the past few episodes we’ve been imagining what it might be like to present our creative practice on Shark
When a founder presents in the Shark Tank, one of the questions they will be asked is whether or not
As we’ve been imagining what it might be like to get our shot to pitch the investors on Shark Tank,
When investors drop hundreds of thousands, or even millions, of dollars into a startup, how can they be sure all
Over the next few episodes we’re going to imagine what it might be like to present our creative business on
When a startup founder goes on Shark Tank to seek an investment in their business, the primary motivation always relates
Have you ever dreamed of being on Shark Tank? Be honest, do you feel just a little jealous when you
Every entrepreneurial endeavor requires some degree of investment to get off the ground. When a startup founder is just starting
Far too often creatives mistake the money they take from their businesses as being their profits. But your compensation is
Last week, as we kicked off our new series in which we imagine ourselves getting on Shark Tank, we considered
Last fall I wrote an article called “What if there were a Shark Tank for Creative Startups?” Of course, venture
Last year I published my book, Blazing the Freelance Trail, Professional Practices for Creative Entrepreneurs. I’ve been on the trail
Marketing is hard work, and it’s costly. Of course, when we measure those costs against the cost of not marketing,
Creative practices are vulnerable to feast or famine cycles. Usually it’s during a famine cycle that most creatives start to
Since few creatives are motivated by the dream of acquiring multiple vacation homes, or fancy yachts, we’re going to need
Since creatives tend to maintain rates much lower than other professional services their profits are pretty slim. But the idea
Creative entrepreneurs often suffer from a liability that slowly digs them into financial holes. It’s called the unearned revenue problem.
Maintaining a cash flow projection is essential to running your business. Keeping it accurate and up-to-date needs to become a
Many creatives have dreams to grow their practices. Part-time freelancers dream of going full time. Full-time freelancers dream of building
Reviewing the past is helpful for analyzing your business, but seeing ahead helps you make timely decisions to avoid serious
Having just launched my new online course, Marketing Mastery for Creative Entrepreneurs, I’ve been reaching out to some of my connections on LinkedIn to let
Marketing automation is all the rage in our high tech, data-driven world. Platform after platform tempts us with advanced capabilities for click funnels, drip campaigns,
Running any business these days requires the use of digital platforms. Everything from basic email, to managing finances, to marketing and customer relationship management, all
Your creative practice’s growth is fueled by marketing, but in order to achieve a balanced, sustainable, and profitable practice you may need help with other aspects of managing your business.
If you need help with a single issue business problem, whether marketing, financial, managerial, or any other aspect of running your business, we’re here to help!
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